Type
EDITORIAL
client
MAG20K
role
CREATIVE DIRECTION
year
Feb 6, 2022
Challenges
Project Overview: Slez is an avant-garde lifestyle brand focused on merging sustainability with high fashion. The challenge was to create a brand identity that not only reflects the brand’s commitment to eco-friendly practices but also appeals to a fashion-conscious audience. Slez needed a bold, modern aesthetic that would resonate with consumers who prioritize both style and sustainability.
Role: As the Creative Director for Slez, I led the development of the brand’s visual identity, digital presence, and marketing strategies. My objective was to position Slez as a leader in sustainable fashion while ensuring that the brand’s message of environmental responsibility was clear and compelling.
Branding & Identity: For Slez, I crafted a brand identity that embodies the fusion of fashion and sustainability. The logo design is sleek and contemporary, with a focus on simplicity and elegance. The color palette incorporates earthy tones combined with metallic accents, symbolizing the balance between nature and innovation. The brand voice is both aspirational and authentic, aimed at engaging consumers who care deeply about their environmental impact.
User Experience Design: I collaborated with the UX/UI team to design a user-friendly e-commerce platform that reflects Slez’s brand ethos. The website was designed to be as sustainable as the products it sells, with optimized load times and eco-conscious design elements. The interface is intuitive, with seamless navigation and a clean, minimalist layout that enhances the shopping experience while promoting the brand’s sustainable values.
Marketing & Campaigns: To introduce Slez to the market, I developed a comprehensive marketing strategy that highlighted the brand’s commitment to sustainability. The campaign included eco-friendly packaging, influencer collaborations, and a strong social media presence that encouraged user-generated content. The messaging focused on the importance of sustainable fashion, positioning Slez as a brand for the conscious consumer.
Results: Slez quickly gained recognition in the sustainable fashion community, with a growing base of loyal customers who value both style and sustainability. The brand’s unique identity and commitment to eco-friendly practices attracted media attention and featured coverage in leading fashion and environmental publications.
Key Deliverables:
Brand Identity & Logo Design
Sustainable E-commerce Platform Development
Digital Marketing & Eco-friendly Campaigns
Social Media Strategy & Content Creation
Influencer Partnerships
Tools & Technologies:
Adobe Creative Suite (Photoshop, Illustrator)
Figma & Sketch for UX/UI Design
Shopify for E-commerce Platform
Social Media Platforms (Instagram, LinkedIn, Twitter)
Google Analytics for Performance Tracking
Client Feedback: “Michelle’s vision for Slez was nothing short of revolutionary. She managed to encapsulate our commitment to sustainability within a chic, modern brand identity that resonates with our target audience. Her leadership in creating our digital platform and marketing strategies was instrumental to our success.”
Goals
The project had the following goals:
User-Centric Design: Create an intuitive and visually appealing interface that would make it easy for users to navigate through different workout routines and features.
Personalization: Develop an algorithm that would analyze user inputs and historical data to suggest tailored workout plans, ensuring an individualized experience.
Gamification: Implement gamification elements, such as achievements, challenges, and rewards, to enhance user engagement and motivation.
Seamless Integration: Ensure smooth integration with wearable fitness trackers and other health apps, enabling users to sync and track their progress effortlessly.
Results
After months of meticulous design and development, the fitness app was successfully launched, achieving the following results:
High User Engagement: The app's user-centric design, combined with gamification elements, led to a significant increase in user engagement. Users spent an average of 40% more time on the app compared to similar fitness applications.
In conclusion, the interactive fitness app design project overcame challenges related to user engagement, personalization, and technical integration, ultimately achieving high user engagement, successful personalization, seamless integration, and positive user feedback. The app's launch marked a significant step forward in encouraging users to embrace home workouts and lead healthier lives.